Privacy Policy

We might collect information on the usage of the apps we produce for parents and children (the “Games”) and on the usage of our website for adults. According to privacy legislation in several countries and territories this information might be considered personal data and in such case the gathering and usage is subject to certain rules. Our privacy policy aims to comply with these rules and give our users a clear understanding of what we – and certain third parties – collect and how this information is used.

What is collected through our Games Umeng
. We work with third party analytics provider Umeng. You can read their privacy policy here: https://www.umeng.com/policy.html
For every device a Game is installed on, Umeng may collect some analytical information. Please refer to the appendix below for the exact data collected. Umeng does not share this information with any third-party.
We collect this information to improve performance and reliability of our Games and to get a better understanding of what users in general prefer. We do not link any of this information in any way to individuals or any other information we might obtain. We do not share, sell or in any other way give other persons or companies outside. If you’d like to opt out of these analytics, you can do so here: https://dip.umeng.com/opt_out.html
Doing this will opt you out of data collection for all of our apps on the device you complete the process with. This means if you use multiple devices to play our games, you will have to complete the opt out process once per device.

Next to the information collected with help of third-parties, most of our apps also note your IP address and use this to determine the country the device is located. The IP address is not stored on our systems, but we keep track of the country our app is functioning in. This information cannot be connected to a unique device and is never shared with third parties.

How does we use my information?
We may use the information (all types combined) we collect about you for various purposes, such as to:
• Offer and provide products and services, and any solutions required
• Send you important messages, order confirmations, reminders or any other type of commercial or administrative notice
• Create and manage customers' accounts and billing history
• Contact you about our products and services, and to tailor our special offers and promotions to your preferences, habits and requirements
• Create your online account and recognise you when you try to log in
• Quickly process your requests for information
• Allow us to respond to your questions efficiently
• Organise a contest, promotion, survey or similar
• Send you advertising or other promotional material
• Allow us to share information about you within the limits provided by law and according to the full terms below.

Childrens Privacy
We are family oriented, and have decided to voluntarily implement higher child protection standards even though our products and services are not directed to, and we do not knowingly collect personal information from children under 13, with the exception of persistent identifiers as described below. If we learn that we have collected personal information other than persistent identifier of a child of 13 years and younger, we shall take all reasonable steps to delete the information as soon as possible. If you become aware that your child has provided personal information without your consent, please contact us at [email protected]
You can ask privacy questions
If you have any questions or concerns about our privacy policies, please contact us: [email protected]

You can review more privacy-related information
This privacy policy was last updated on 22 September 2018. Our privacy policy may change from time to time, and we explicitly reserve our right to do so. If we make any material changes to our policies, we will place a prominent notice on our website or application.

APPENDIX

Umeng collects the following information through our Games:
Unique Device Identifier (a unique number that lets us tell the devices apart);
IP Address (the internet address the Game uses to connect to the Internet; this information is used to know in which country the device is and then deleted from Umeng’s systems);
Device type (e.g. iPad 2, Galaxy S3, etc.);
OS version (type of operating system and the version thereof);
Game version (specific Game(s) and the versions thereof); and
Length of play session.
Localytics collects the following information through our Games:
IDFA – (a unique ID used that lets us tell devices apart. If you have ‘limit ad tracking’ activated on your device, this ID will not be collected);
IP Address (the internet address the Game uses to connect to the Internet; this information is used to know in which country the device is and then deleted from Localytic’s systems);
Device type (e.g. iPad 2, Galaxy S3, etc.);
OS version (type of operating system and the version thereof);
Game version (specific Game(s) and the versions thereof); and
Length of play session.
Default language the device uses